ANDREAS KRETZSCHMAR

Atmospheric moments for eternity, captured in a moment of perception: the works of our premium partner Andreas Kretzschmar.

REALITY

Photography is much more than simply depicting reality. It is about finding the hidden in the visible. Andreas Kretzschmar, cam/b ® Premium Partner since November 2025, describes his motivation as follows: “I am fascinated by preserving atmospheric moments for eternity and making the fleeting, often barely perceptible aspects of a moment visible.”

His decision to use monochrome photography is no coincidence, but rather a stylistic statement. While colors often distract, black and white leads the viewer directly to the core of the message.

INSPIRATION

The compositions predominantly follow a clear, aesthetic order. Lines, shapes, and the interplay of symmetry and deliberate asymmetry characterize the image. He often chooses unusual perspectives that emphasize structures and patterns that are usually overlooked in everyday life. The emotional levels of the works range from a gentle melancholy and nostalgia to a deep intensity and charismatic expression.

“Black-and-white photography is my primary medium because I appreciate the tranquility and specific moods of these images. Without the distraction of color, the essence of a photograph is often conveyed much more directly to the viewer.”

LIGHT AND SHADOW

The choice of motifs does not follow a rigid pattern, but rather intuitive curiosity. Whether architecture, interior design, street photography, detailed shots, or minimalist compositions—the decisive factor is always the moment.

“I don't have a fixed group of subjects. Sometimes the subjects find me – or find their way to me.”

Andreas Kretzschmar prefers to work with “available light,” i.e., the existing natural light, especially for portraits – also and above all to preserve the authenticity of the moment.

QUALITY

Quality does not end when you press the shutter button. To present these works appropriately, you need partners who appreciate the craft as much as the art itself. As a premium partner of cam/b ®, photographers find the ideal platform for this.

This synergy of artistic vision and technical perfection in presentation results in exhibits that are not just pictures, but preserved contemporary history.

Why cam/b?

“As a premium partner of cam/b ®, I am offered an excellent opportunity to present my works authentically and in high quality. I feel very well taken care of by Dirk and Timo; we share the same idea of authentic and high-quality works and product concepts.”

Further links and information about the artist:

Cover image: Dirk Eichler
Portrait image: Andreas Kretzschmar
Text: Andreas Kretzschmar, Dirk Eichler