AI POLICY
In our modern world with all its new digital possibilities, we focus on maximum clarity: the authenticity of our products is our top priority. Find out here how we use artificial intelligence responsibly to improve our service, while consistently relying on real photography for our images.
AUTHENTICITY
We place the highest value on authenticity and transparency. Artificial intelligence (AI) is a valuable tool for increasing efficiency, but it must never compromise the authenticity of our offering or the trust of our customers.
LIGHT AND SHADOW
Artificial intelligence (AI) is rapidly changing our digital world. It offers many advantages: computers can now perform tasks faster and more efficiently than before. But there is also a downside. Since AI can create deceptively realistic texts and images, it is becoming increasingly difficult for people to distinguish between what is true and what is not. This can lead to a loss of trust in information on the internet. That is why it is more important than ever to use this technology honestly - especially for us as providers of high-quality photographic art.
AUTHENTIC PHOTOGRAPHY
The most important principle of our store is: what you see is real. We do not use AI to generate image content. All images are authentic photographs. This applies not only to the wall art you purchase from us, but to every single image you encounter during your visit to our store.
AREAS OF APPLICATION FOR AI
We use AI systems specifically to optimize our processes and offer you better service. Our core offering, photography, remains unaffected.
Article texts and translations
We use AI support in some cases to create and structure product descriptions. Every text prepared in this way is then checked and finalized by our editorial team. We use AI to translate texts into other languages, but here too, every text created in this way is checked by us before finalization.
Magazine articles and press reports
We generally create journalistic content without AI. If a text is significantly AI-generated or optimized, we label this transparently. In doing so, we comply with the legal labeling requirement under Article 50 of the AI Act.
Research and analysis
AI helps us understand market trends and process complex information so that we can continuously improve our product range for you. Technical optimization We use AI tools to analyze the functions of our store, reduce loading times, and perfect the technical user experience.
Product and FAQ videos
In order to offer you high-quality explanatory videos at a low cost, we use AI for backgrounds, avatars, and voiceovers in this area. This allows us to present complex help topics in a clear and up-to-date manner.
EU TRANSPARENCY DIRECTIVE (AI ACT)
This disclosure complies with the transparency requirements of the EU AI Act. This regulation is the first comprehensive law on artificial intelligence worldwide and regulates the use of AI systems in the European Union.
What the law requires (Article 50 AI Act)
According to the regulation, users must be informed when they interact with AI systems (such as chatbots) or when content (images, audio, video) has been generated or manipulated by AI (so-called deepfakes). From August 2026, the labeling requirement for content generated primarily by AI will be fully binding in the EU and will apply to all companies and all operators of online stores.
Our standard goes beyond the law
No interaction requirement: Since we deliberately do not use AI chatbots, you always communicate directly with a human being when you contact us.
Voluntary labeling: Although our hybrid approach - AI preparation followed by human control - means that we are often not legally required to label content (as responsibility for content remains with humans), we disclose this support for reasons of maximum transparency.
We see transparency not only as a legal obligation, but as a promise to you, our customers.
Do you have any questions about how we use artificial intelligence or about our authentic photographs? Feel free to contact us personally - we look forward to hearing from you.
