Online City Wuppertal: Stronger Together

March 30, 2026 Dirk Eichler

Wuppertal is our home, and the Bergisch City Triangle is our base. We are very pleased to announce that cam/b® will become an official member of “Online City Wuppertal” effective April 1, 2026.

Online City Wuppertal is much more than just a portal - it is a pioneering project. Launched back in 2014 as a model project unique in Germany, it was created with the goal of making brick-and-mortar retail future-proof through digital networking. At the time, the project was significantly funded by the state of North Rhine-Westphalia as part of the “Digital and Brick-and-Mortar Retail” initiative and today serves as a model for many other cities.

You may now be wondering: Why would a specialized online store like cam/b® join a local initiative? The answer is simple: Because this is our home.

Although you can still find our high-quality wall art and photographs exclusively online here in our store, as part of Online City Wuppertal, we want to send a clear signal of support for the local business community - because we firmly believe that a strong digital presence and a sense of local connection go hand in hand.

What does membership mean for you?

Nothing will change in your usual shopping experience with us - you’ll continue to enjoy our direct service and the gallery-quality you’ve come to expect from us. But as part of this strong network, we all benefit:

Strengthening the local economy: Through collaboration with other Wuppertal-based companies, we collectively foster innovation in the Bergisch City Triangle.

Visibility for the region: We demonstrate that exclusive photographic art and modern e-commerce are “Made in Wuppertal.”

Networking: We are drawing closer to the local community to continue implementing projects that reflect our love for our hometown - such as our popular 125 Years of the Suspension Railway Edition.

A commitment to the Bergisch City Triangle

At cam/b®, we see ourselves not just as an online shop, but as a partner for everyone who values aesthetics and quality. Membership in Online City Wuppertal is a logical step for us to underscore our deep roots in the city.
Be sure to visit the Online City Wuppertal website and let yourself be inspired by the wonderful local offerings. Whether online or in person - our city has so much to offer. Use the platform to discover treasures among the members of Online City Wuppertal, and why not combine your next digital shopping trip with a visit to the beautiful, owner-operated stores in our city? Together, we’ll keep Wuppertal alive!

And we’ll certainly be attending one or two of Online City Wuppertal’s events! You’ll find information about them here in the magazine in due time.

Want to learn more? Check out the related YouTube video from Online City Wuppertal here.